How Department Collaboration between PD & Marketing Elevated the Equity Summit Experience

When it comes to executing impactful events, collaboration is key. At Skyrocket, our marketing team played a vital role in the success of the 2025 Equity Summit, partnering closely with the Professional Development (PD) team to bring the theme "Generations Connected: Harnessing Wisdom" to life.

Through strategic branding, creative resources, and seamless communication, we not only enhanced the event experience but also set a benchmark for how marketing can support and elevate cross-departmental initiatives.

Challenge

The Equity Summit needed cohesive branding, engaging promotional materials, and a professional, welcoming experience for both presenters and attendees. With the goal of attracting 25-50 external attendees, the PD team needed robust marketing support to build awareness, streamline event logistics, and create memorable touchpoints throughout the summit.

Our Approach

Our marketing team stepped in early to establish the summit’s visual identity, developing the theme "Generations Connected: Harnessing Wisdom." From there, we created a suite of assets to support every phase of the event, including:

• Initial Branding: Crafted a compelling event theme and visual identity.
• Email Campaigns: Designed a basic email template and dynamic banners to keep audiences engaged.

• Call for Presenters Materials: Developed eye-catching materials to attract expert voices to the summit.
• Website & Eventbrite Set-Up: Built a dedicated website section and Eventbrite page for seamless registration.

• Media Kit & Welcome Kit for Presenters: Equipped presenters with all they needed to promote and participate in the event.

• Social Media Ads: Launched targeted ads to boost visibility and engagement.

• Certificates & Agreements: Designed presenter and attendee certificates and created a media release agreement to ensure compliance.
• Visual Assets for Virtual Platforms: Created custom backgrounds for Zoom and Meet, ensuring a polished, professional look.

Results

 The 2025 Equity Summit exceeded expectations, thanks in part to our comprehensive marketing strategy. The cohesive branding and consistent messaging helped attract presenters and attendees, while our well-designed materials made the event feel professional and welcoming.

Why Marketing Collaboration Matters

Our partnership with the PD team showcased the power of collaboration. By working together from the start, we were able to understand their vision, anticipate needs, and create resources that elevated every aspect of the summit. This success is a reminder to all departments: our marketing team is here to support you. Whether you need a flyer, a media kit, or a full campaign, our expertise can turn good ideas into great executions. 

Looking Ahead

As we look forward to future projects, including the promo video for next year’s PD team initiatives, we invite all teams to connect with the marketing team early in their planning process. Together, we can ensure that every event, resource, and communication is as effective and engaging as possible.

We’re excited to bring this same energy and expertise to all future initiatives, helping every department shine and make a lasting impact.